Cookie Policy
What are Cookies?
When you use Edifier websites or online services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept certain types of cookies, you may not be able to utilize the features of Edifier Products and Services to their fullest potential. We may use third-party cookies as well. For instance, we use Google Analytics to collect and process certain analytics data (Please refer to www.google.com/policies/privacy/partners for additional privacy options, if any). Edifier does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use Edifier Products and Services.
We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons” (together with cookies, “cookies and similar technologies”). This automatically-collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, the pages or other content you view or otherwise interact with on a Product or Service, and the dates and times that you visit, access, or use Edifier Products and Services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.
Cookies Used by Edifier
We use different types of cookies as listed below. They help us to provide and improve the Edifier Products and Services, such as showing you the most relevant information and your customized webpage. Some or all of the cookies listed may be stored in your browser or devices.
Strictly necessary cookies. These cookies are essential for you to use the Edifier Products and Services, such as the cookies used for carrying out the transmission of a communication, the cookies that record requests for information from the Internet and block web attacks so as to ensure web security, the cookies that are strictly necessary for us to provide information society services that you request. You must accept strictly necessary cookies to be able to use Edifier Products and Services.
Preference cookies. These cookies are also known as “functionality cookies”, these cookies allow us to remember choices you have made through your use of the Edifier Products and Services, like what language you prefer, what region you are in, or what your username and password are so you can automatically log in. These cookies can help us reallocate work load among our servers and enable our webpages to respond faster.
Statistics cookies. These cookies are also known as “performance cookies”, these cookies collect information about how you use the Edifier Products and Services, like which webpages you visited and which links you clicked on. These cookies can help us to improve user experience of using Edifier Products and Services.
Marketing cookies. These cookies can track your online activities to help us deliver more relevant advertisements or limit the number of time that the same advertisement is shown to you. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking https://preferences-mgr.truste.com (or if located in the European Union you may opt-in the use of cookies, by clicking https://www.youronlinechoices.eu/).
Our privacy policy ensures the security of your personal information. We use cookies to improve website performance and provide personalized services, but we guarantee not to use cookies to track your identity.
Cookies Use when You Use Mobile Devices
Some mobile devices share the same features with computers, such as the support of full-featured browsers. When you are using this type of devices such as smartphones, we use cookies in a similar way to when you are using computers. Other devices may use different technologies, such as local storage, Software Development Kits (SDKs), or Advanced Programming Interfaces (APIs) to facilitate aforementioned processes effectuated by cookies.
We may obtain or receive information about your device, our apps, or other apps. We may also use these technologies to store information on your device. For example, we may receive information about the make and model of your mobile device when you are asking others for help through our app.
Read of Particular Cookies
Browsers will send cookies for a particular domain (such as edifier.com) to the website each time a device with those cookies accesses content from that domain. This means if your device stores cookies for edifier.com, it will send those cookies to Edifier when it accesses a webpage at edifier.com.
California Privacy Notice
Last Updated or Reviewed: December 1, 2021
This California Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to the Personal Information of certain California residents, who are Consumers receiving products or services for which we are a Business, as those terms are defined under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (the “CCPA”), and is effective upon the date that the CCPA enters into operation.
Briefly, and as more fully defined in the CCPA, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Household; however, certain categories of information may be excluded, including, for example, de-identified or aggregate information, information lawfully made available from government records, medical information, data subject to HIPAA, data maintained by healthcare providers in the same manner as data subject to HIPAA, clinical trial data, consumer credit reporting agency data or data subject to the Fair Credit Reporting Act, data subject to the Gramm-Leach-Bliley Act, data subject to the Driver’s Privacy Protection Act, and data relating to vehicle ownership or warranty information.
Any capitalized terms herein are intended to have the same meaning as in the CCPA.
California Consumers’ Rights and Choices
Under the CCPA, California consumers have the right to request access to the specific pieces of personal information we have collected about them in the last 12 months.
If you are a Consumer, California law may permit you to request information regarding the:
Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
Purposes for which categories of Personal Information collected by us are used;
Sources of information from which we collect Personal Information; and
Specific pieces of Personal Information we have collected about you.
In addition, if you are a Consumer you may:
Opt-out of the sale or disclosure of your Personal Information, in some circumstances;
Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and
Request deletion of your Personal Information by us and our service providers, in some circumstances.
Further, California law provides Consumers with the right not to receive discriminatory treatment by a business for the exercise of these rights regarding Personal Information.
Personal Information Collection, Disclosure, and Sale
We may collect the following categories of information about you directly or indirectly from you or our affiliates through your use of the Edifier Products and Services:
Identifiers, such as your name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices, or (3) directly from our affiliates. We use such information for our business purposes, including specifically:
(1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
(2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(3) Debugging to identify and repair errors that impair existing intended functionality.
(4) Short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
(5) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
(6) Undertaking internal research for technological development and demonstration.
(7) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
We may share such information with:
▪️ Data analytics providers.
▪️ Vendors and service providers.
▪️ Social networks.
▪️ Third parties integrated into our services.
▪️ Third parties as required by law and similar disclosures.
▪️ Affiliates.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.
Categories of Personal Information in Cal. Civ. Code Section 1798.80(e),
such as your name, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, or (2) directly from our affiliates. We use such information for our business purposes, including specifically:
(1) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(2) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, or providing similar services on behalf of the business or service provider.
(3) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
(4) If you are applying for a position at Edifier, we may use your information for the purposes of recruiting talents for us or our affiliates.
We may share such information with:
▪️ Data analytics providers.
▪️ Vendors and service providers.
▪️ Social networks.
▪️ Third parties integrated into our services.
▪️ Third parties as required by law and similar disclosures.
▪️ Affiliates.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.
Characteristics of Protected Classifications under California or Federal Law, such as gender. We collect such information (1) directly from you, e.g., forms you complete, or (2) directly from our affiliates. We use such information for Our business purposes, including specifically:
(1) Showing your user profile with information you voluntarily provided to us by submitting online forms;
(2) Recruiting talents for us or our affiliates.
We may share such information with:
▪️ Data analytics providers.
▪️ Vendors and service providers.
▪️ Social networks.
▪️ Third parties integrated into our services.
▪️ Third parties as required by law and similar disclosures.
▪️ Affiliates.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.
Commercial Information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices, or (3) directly from our affiliates. We use such information for our business purposes, including specifically:
(1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, verifying quality of customer services, and auditing compliance with product specifications and other standards.
(2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(3) Debugging to identify and repair errors that impair existing intended functionality.
(4) Short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, locating past service history.
(5) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
(6) Undertaking internal research for technological development and demonstration.
(7) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
We may share such information with:
▪️ Data analytics providers.
▪️ Vendors and service providers.
▪️ Social networks.
▪️ Third parties integrated into our services.
▪️ Third parties as required by law and similar disclosures.
▪️ Affiliates.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.
Internet or Other Electronic Network Activity Information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices, or (3) directly from our affiliates. We use such information for our business purposes, including specifically:
(1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
(2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(3) Debugging to identify and repair errors that impair existing intended functionality.
(4) Performing services on behalf of the business or service provider, including verifying customer information, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
(5) Undertaking internal research for technological development and demonstration.
(6) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
We may share such information with:
▪️ Data analytics providers.
▪️ Vendors and service providers.
▪️ Social networks.
▪️ Third parties integrated into our services.
▪️ Third parties as required by law and similar disclosures.
▪️ Affiliates.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.
Geolocation Data, such as precise physical location and approximate location. We collect such information (1) directly from you, e.g., products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices. We use such information for our business purposes, including specifically:
(1) Performing services on behalf of the business, including providing you with map services and UAS safety/regulatory notifications, finding your lost Edifier Products, unlocking geofencing features in designated areas, and providing customer services.
(2) Debugging to identify and repair errors that impair existing intended functionality.
(3) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business, including retaining records relating to your geofencing unlock decisions.
We may share such information with:
▪️ Data analytics providers.
▪️ Vendors and service providers.
▪️ Social networks.
▪️ Third parties integrated into our services.
▪️ Third parties as required by law and similar disclosures.
▪️ Affiliates.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.
Professional or employment-related information, such as job application or resume information, past and current job history, and job performance information, unless exempt. We collect such information directly from you, e.g., forms you complete or products and services you purchase. We use such information for our business purposes, including specifically, recruiting talents for us or our affiliates.
We may share such information with:
▪️ Affiliates.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
Inferences Drawn from Personal Information, such as consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. We collect such information indirectly from you, e.g., from observing your actions on our Website or from your Devices. We use such information for our business purposes, including specifically:
(1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
(2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(3) Debugging to identify and repair errors that impair existing intended functionality.
(4) Undertaking internal research for technological development and demonstration.
(5) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
We may share such information with:
▪️ Data analytics providers.
▪️ Affiliates.
▪️ Third parties integrated into our services.
▪️ Third parties as required by law and similar disclosures.
▪️ Third parties in connection with a merger, sale, or asset transfer.
Such information may be used for the purposes for which it was collected or as otherwise permitted or required by applicable law.
We have not sold in the preceding twelve months from the date of last review of this Privacy Policy, do not currently sell, and will not sell your personal information for twelve months from the date of the last review of this Privacy Policy.
As of the date of last update and review of this California Privacy Notice, we have no reason to believe that we have collected, disclosed, sold or otherwise processed the Personal Information of more than 4 million California Consumers.
Do Not Track
Edifier does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time. If in the future we anticipate selling your personal information to any party, we will provide you with the opt-out and opt-in rights required by the CCPA.
Our Contact Information
If you wish to contact us or have any questions about or complaints in relation to this Privacy Policy, please email us at support@edifier.com; or visit our Contact us page for additional Edifier contact information.
You may also contact our Data Protection Officer by using the email address above or by postal mail at the following address: Edifier International Limited, Room 2101, 21st floor, The L. Plaza, 367-375 Queen’s Road, Hong Kong.
